English
Lifestyle clothing is more than simply what you wear – it expresses a particular style and attitude that reflects a way of life, often shaped by cultural and historical influences. Lifestyle clothing spans a whole range of styles, from classic country-house dressing and military-inspired garments to rustic western wear and the iconic Austrian look. Clothing inspired by popular series such as Yellowstone has also given rise to a lifestyle-led way of dressing that appeals to many. Here we explore some of these styles within lifestyle clothing and what they mean for anyone who wants to express their personality and identity through what they wear.
Country-house style, also known as "country chic" or "equestrian style", is a timeless way of dressing inspired by the aesthetics of the British countryside. The clothing is often made from high-quality materials such as tweed, wool and leather, combining function with elegance. Typical pieces include tweed jackets, riding boots, classic coats and waistcoats. The colour palette tends towards muted earth tones such as brown, green and beige. Country-house style is perfect for anyone who wants a sophisticated, classic look with ties to nature and the sporting life. Paired with accessories such as felt hats and leather gloves, it creates a look that works just as well in town as in the countryside.
Country-house style is just right for an after-hunt gathering at the manor following a driven hunt or a duck shoot. Brands with hunting clothing that suits the occasion include Dubarry, Alan Paine, Barbour and Habsburg, as well as smaller labels such as Franken & Cie and shirts from the English maker Hartwell.
Western style draws heavily on American cowboy and ranch culture and is closely associated with the rugged way of life in the American West. Typical western pieces include jeans, leather jackets, cowboy hats, boots and printed or embroidered shirts. The colour range is often warm, with shades of red, brown and beige that bring out the natural, down-to-earth feel of the style. Western style is loved both for its rustic, rugged character and for its comfort, and it has found new attention thanks to TV series such as *Yellowstone*, where the characters wear modern takes on traditional western dress.
If you like western fashion, you will love brands such as the American labels Filson and Carhartt, with cotton twill jackets, checked shirts and jac-shirts. Ariat also has pieces that play with the western look.
Military style has its roots in the military uniform and is known for functional, clean-lined garments. Military-style clothing is characterised by rugged materials, camouflage or olive green colours and practical details such as pockets and adjustable buckles. Common pieces include parkas, cargo trousers, field jackets and boots. Its functional, hard-wearing design makes military style popular for both its looks and its practicality, which is why it has become part of both streetwear and outdoor fashion. Combine these pieces with, for example, a simple T-shirt and sturdy boots for a tough, clean look.
The Austrian brand Carinthia has its origins in military clothing but also makes hunting clothing. Its design language comes from military wear, and the brand excels at warmth and detailing. Huntway also offers camouflage hunting clothing straight from the military world, for example from Defcon 5, Mil-Tec and Outdoor Research.
Austrian style, sometimes called Alpine style, is inspired by the traditional dress of the Austrian Alps. Pieces such as loden jackets, knitted jumpers, breeches and traditional hats form the foundation of the style. The colours are often natural, with touches of green, grey and brown. Austrian style conveys a sense of tradition and closeness to nature while having a distinctive aesthetic of its own. Many choose it for its elegant, long-lasting garments, often made from high-quality natural materials such as wool and leather. The style is perfect for anyone who appreciates both the outdoor life and refined dressing with a European touch.
Huntway offers both hunting clothing and lifestyle clothing from several Austrian brands. The renowned Kleidermanufaktur Habsburg, Meindl, Jagdhund and Carinthia all make hunting clothing in handsome loden, among other things.
Yellowstone-inspired style
The series *Yellowstone*, which portrays life on a modern ranch in Montana, has become a major source of inspiration for lifestyle fashion, especially western- and ranch-inspired clothing. The style blends classic western, functionality and a modern rustic aesthetic. Typical pieces inspired by *Yellowstone* include flannel shirts, jeans, cowboy hats, vests and hard-wearing jackets suited to an active, outdoor-oriented life. The *Yellowstone* style reflects both the traditional and the contemporary in ranch fashion, and appeals to those who want a rugged, practical yet on-trend look.
For many, lifestyle clothing is a way of expressing their identity and their connection to nature, tradition and culture. By combining different styles – a tweed jacket from country-house dressing with jeans and boots from western wear, for instance – you can create a unique, personal style. Lifestyle clothing is a versatile way to dress practically while wearing pieces that symbolise a particular philosophy of life. Choosing a style such as military or western wear often also means appreciating the way of life and the culture those styles represent.
In short, lifestyle clothing is more than a trend – it is a way of bringing your personal style and your attitude to life together as a whole. Whether you are inspired by the elegance of the country house, the rustic spirit of the West, practical military style, Austrian tradition or Yellowstone and its modern cowboy aesthetic, lifestyle clothing offers something for everyone who wants to combine fashion and function.
